/blog/bring-me-proble Empower Your B2B Marketing with Insightful É«»¨ÌÃs Wed, 14 Oct 2020 18:43:47 +0000 hourly 1 /blog/bring-me-proble/comment-page-1#comment-118 Sun, 23 Dec 2007 03:59:12 +0000 /2007/12/bring-me-proble.html#comment-118 Very interesting and insightful post Adele. It illustrates brilliantly how changing one word in someone’s title can dramatically change that person’s point of view and strategic focus.
It reminds me of a book I read in 2007. It is a book authored by Disney (I think it was called “Be Our Guest”) that describes in one of the chapters why they call their customers – “Guests” and their employees – “Cast members”. The book describes the implications of these name changes and how it helps employees to think and act appropriately to deliver a consistent Disney experience. If you haven’t read it yet, I recommend it.
It would be interesting to learn more about the best practices (e.g. business processes, yearly performance reviews, marketing deliverables/artifacts, etc.) of leaders in companies — like Jeff — who make sure that their team members’ job is to manage problems — not products.
I wonder what Jeff gives to his new team members in terms of detailed job descriptions?
Wouldn’t it be also intersting to read a transcript of one of Jeff’s typical team meetings and to compare and contrast it with another team meeting where everyone’s natural tendency is to think about products and features?
We should all ask our customers more often what business goals they are trying to achieve and to better understand what problems they have encountered (or expect to encounter) along the way.

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