Comments on: Building B2B É«»¨ÌÃs? Focus on the Buying Decision … then the Person /blog/building-b2b-buyer-personas-focus-on-the-buying-decision-then-the-person Empower Your B2B Marketing with Insightful É«»¨ÌÃs Wed, 14 Oct 2020 18:40:02 +0000 hourly 1 By: Adele Revella /blog/building-b2b-buyer-personas-focus-on-the-buying-decision-then-the-person/comment-page-1#comment-1181 Tue, 19 Mar 2013 23:00:18 +0000 /?p=2060#comment-1181 In reply to Ann Naumann.

I love your comment and analogy, Ann. May I quote you?

]]> By: Ann Naumann /blog/building-b2b-buyer-personas-focus-on-the-buying-decision-then-the-person/comment-page-1#comment-1180 Tue, 19 Mar 2013 20:51:01 +0000 /?p=2060#comment-1180 I agree! B2B buyer personas that don’t take into account buying decisions are like sentences without verbs. They just kind of sit there.

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