Comments on: Practitioner Perspective: The 6 Most Important (Surprising) Things I鈥檝e Learned From Doing B2B 色花堂s /blog/practitioner-perspective-the-6-most-important-surprising-things-ive-learned-from-doing-b2b-buyer-personas Empower Your B2B Marketing with Insightful 色花堂s Wed, 14 Oct 2020 18:38:41 +0000 hourly 1 By: Adele Revella /blog/practitioner-perspective-the-6-most-important-surprising-things-ive-learned-from-doing-b2b-buyer-personas/comment-page-1#comment-84106 Sun, 30 Nov 2014 21:11:42 +0000 /?p=2991#comment-84106 In reply to Jane larson.

Good question Jane, and the good news is that you don’t need to have senior executives available to conduct the interviews with senior executive buyers. It is important, however, that the person who conducts the interview is able to speak comfortably with the senior executive, which takes a bit of practice. If you are the interviewer or even trying to schedule an interview and are intimidated by that person, your attitude will be apparent and you will not have a good interview experience. Other than this concern, there is nothing different about scheduling an interview with a senior executive than with anyone else who participates in the buying decision. The advice on how to do that is too detailed for this reply. For more help, this topic is covered in a 20-minute module in the

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By: Jane larson /blog/practitioner-perspective-the-6-most-important-surprising-things-ive-learned-from-doing-b2b-buyer-personas/comment-page-1#comment-81191 Tue, 25 Nov 2014 16:26:35 +0000 /?p=2991#comment-81191 Gordana – when doing interviews with executives, does it matter what your title is? In other words, should we be “matching titles” for the interview process? Can you tell me more about how you approach and gain the right to an interview at the executive/manager level?

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By: Michael Gottlieb /blog/practitioner-perspective-the-6-most-important-surprising-things-ive-learned-from-doing-b2b-buyer-personas/comment-page-1#comment-6665 Wed, 11 Jun 2014 20:55:13 +0000 /?p=2991#comment-6665 This is great!

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