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Jumpstart 2025: Take the Guesswork Out of Marketing with Our ɫ���� Research & Messaging Offer!

�³����GUESS at what your prospects want when you can KNOW exactly what they want?

Why shoot in the dark, HOPING that your marketing drives leads and help sales hit their numbers?

Hope isn’t a strategy. And guessing who your ideal customer is—or what they care about—won’t lower your CAC (cost to acquire a customer) or boost your ROAS (return on advertising spend).

What if, instead, you had PRECISE�����Բ�������ٲ�?

Insights that tell you EXACTLY what your prospects need to hear, see, and feel to say “Yes.” Insights that REVEAL what buyers care about in a way that your competitors cannot match.

That’s where we come in with our buyer persona research.

We created the 5 Rings of Buying Insight™

1. Priority Initiatives – pain points that trigger a buyer to look for your solution now.

2. Success Factors – outcomes buyers need from this investment.

3.��Perceived Barriers – fears and concerns about making the investment.

4.��Decision Criteria – questions buyers have about your solution and capabilities.

5.��Buyer’s Journey – steps taken, resources used, and people involved.

Used by hundreds of companies, this research works!

We know it works because this is what our clients tell us:

“The pipeline experienced triple digit growth after the new messaging was provided. Our sales reps really appreciate the new messaging. It makes their lives easier because we’re telling them how to win!”(VP, Product Marketing)

“We’ve engaged 8,100 new security buyers this year, nearly doubling the 4,400 from all of last year. These new contacts have increased security-related sales.”��(��Ѱ�)

“The buying insights contributed to a new tagline and helped us build specific marketing elements for different stages: what to say to whom, when.”��(��Ѱ�)

“At a recent trade when visitors crossed the aisle to our booth, they asked what made us different. The persona work had made it easy for us to communicate differentiation. In fact, it was the most successful trade show we’ve ever done!” (SVP Marketing)

We even wrote about it in our book that was named a Top 5 Business Book by Fortune Magazine.

What’s Included

1. ɫ���� Research: Eliminate Guesswork
Determine exactly what your prospective buyers need to know and experience to have confidence buying from you. Includes: a) 10 in-depth interviews with your ICP buyers, b) 5 Rings of Buying InsightTM analysis, and c) 100+ buyer quotes to drive buy-in and a deeper understanding of your buyers.

2. Value Prop Development: Clarify Benefits & Differentiators
Leveraging the buyer interviews, work with us to develop 4-6 value proposition themes and proof points that will resonate with prospects and differentiate you from competitors.

3. Message Creation: Develop Messages That Connect
Based on the needs identified in the interviews, and the words used by real buyers, we’ll develop tailored messages that your prospects will quickly understand and connect with.

What You’ll Achieve

— Align your marketing, sales, and product teams with a unified view of buyer needs.
— Create strategies, value props, and messaging that engages and converts.
— Equip your sales teams with the tools they need to hit their numbers.