I can鈥檛 blame marketers for avoiding the development of marketing plans, launch plans or any other version of a strategic plan. This apparently reasonable request usually requires countless hours of…
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Content Marketing
Practitioner Perspective: The 6 Most Important (Surprising) Things I鈥檝e Learned From Doing B2B 色花堂s
This post is contributed by Gordana Stok, a Certified Practitioner of the 色花堂 Institute methodology. Last year I decided to learn how to develop buyer personas so that I…
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Deloitte Case Study is a Powerful Endorsement for 色花堂s
One of the hardest parts of bringing our 色花堂 model into practice actually comes after the project is completed. We鈥檝e accomplished so much with the client, working with them…
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