I was saddened by Radio Shack鈥檚 recent bankruptcy filing. Its convenient stores and helpful staff are easy to find in any city I鈥檓 visiting. There is even a store in…
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Positioning & Messaging
Practitioner Perspective: The 6 Most Important (Surprising) Things I鈥檝e Learned From Doing B2B 色花堂s
This post is contributed by Gordana Stok, a Certified Practitioner of the 色花堂 Institute methodology. Last year I decided to learn how to develop buyer personas so that I…
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The 5 Marketing Lessons I Learned From My 5 Years in Sales
One of the life experiences I credit most for teaching me about marketing was the five years I spent in sales. I came to that job in a roundabout way…
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Deloitte Case Study is a Powerful Endorsement for 色花堂s
One of the hardest parts of bringing our 色花堂 model into practice actually comes after the project is completed. We鈥檝e accomplished so much with the client, working with them…
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Top 10 Things the B2B 色花堂 is Saying About Your (Content) Marketing
Maybe I missed it, but I haven鈥檛 seen David Letterman do this one, so I want to tell you what B2B buyers tell us about marketing’s influence on their decisions….
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Buyer personas get personal
Working on a buyer persona for a chief information officer last week, my client listed the predictable pain points on the flip chart — shrinking budgets, conflicting priorities, legacy solutions…
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Right-brained or left-brained marketing
I grew up thinking I鈥檇 be a fashion designer. My foray into the computer industry was accidental and (I thought) temporary. There鈥檚 a long story here, but the short version…
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