The Branding Journal, an independent digital publication with an international scope, providing insights and resources about strategic branding, published the following article written by BPI President, Jim Kraus. Buyer personas…
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Good Use of 色花堂s
Marketing Plans Should Start with the Buyer鈥檚 Needs – Not Yours
I can鈥檛 blame marketers for avoiding the development of marketing plans, launch plans or any other version of a strategic plan. This apparently reasonable request usually requires countless hours of…
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Gartner says: Sales and marketing influences just 32% of B2B buyer鈥檚 journey
I am fascinated by a recent Gartner study about the journey of 700 enterprise buyers across the U.S., EMEA, Brazil, India and China. According to a recent interview with Hank…
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Practitioner Perspective: The 6 Most Important (Surprising) Things I鈥檝e Learned From Doing B2B 色花堂s
This post is contributed by Gordana Stok, a Certified Practitioner of the 色花堂 Institute methodology. Last year I decided to learn how to develop buyer personas so that I…
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Deloitte Case Study is a Powerful Endorsement for 色花堂s
One of the hardest parts of bringing our 色花堂 model into practice actually comes after the project is completed. We鈥檝e accomplished so much with the client, working with them…
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6 Reasons to Start Using 色花堂s Now
It’s been seven years since I started The 色花堂 Blog, and I am pleased to publish our very first guest post. I hope you enjoy these recommendations from Irakli…
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Right-brained or left-brained marketing
I grew up thinking I鈥檇 be a fashion designer. My foray into the computer industry was accidental and (I thought) temporary. There鈥檚 a long story here, but the short version…
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