For marketers, understanding the mindset of buyers as they search and evaluate their options and make a buying decision is pivotal. This is where the concept of buyer personas takes…
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The 色花堂 Institute Blog
色花堂 Institute Announces 2nd Edition of Groundbreaking Marketing Book, 色花堂s
Jim Kraus, President of the 色花堂 Institute, provides a fresh look on prospects鈥 buying decisions 色花堂 Institute (BPI), renowned for partnering with global companies to develop modern…
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How Interviewing Recent Buyers Enhances 色花堂 Authenticity
Creating an authentic 色花堂 is pivotal in understanding your buyers’ decisions 鈥 their goals, concerns, decision criteria, and journey. It informs how to best influence them towards choosing your…
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Your 色花堂s Aren鈥檛 Useful? Here鈥檚 What to Do Now!
If you鈥檝e worked in a marketing or sales role for any time, you鈥檝e likely encountered buyer personas and developed an opinion about them. Done well, buyer personas are an indispensable…
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Webinar: Developing Authentic 色花堂s That Build Deep Connections with Buyers Throughout Their Journey
There鈥檚 a lot of nonsense floating around that buyer personas are simply fictional representations of your buyers. This myth results in too many personas and sabotages the persona鈥檚 purpose 鈥…
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4 Ways Survey Research Will Enhance Your 色花堂s
We are often asked about the value of conducting survey research to validate and enhance 色花堂 insights developed from one-on-one interviews with buyers. Based on the hundreds of studies…
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#BPICrew Spotlight with Ellen Valentine
Ellen Valentine is one of BPI鈥檚 outstanding researchers, bringing decades of marketing experience and insatiable curiosity to every interview. When Ellen tells you she鈥檚 鈥渄igging in鈥 to a study, be…
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#BPICrew Spotlight with Emily Morrisey
Emily Morrisey is a Project Manager and our resident Swiss Army Knife involved in virtually everything that BPI does. She鈥檚 one of the key faces of BPI, skillfully managing projects…
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Overcome Buyer Indecision with the JOLT Effect and 色花堂s
The JOLT Effect In their revealing new book, The JOLT Effect, Mathew Dixon and Ted McKenna partnered with dozens of companies across a variety of industries to collect and analyze…
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Indirect Tax Compliance Software Provider
Builds Growth Strategies on Foundation of Buyer Knowledge Challenge: Rapid growth results in disconnected teams and activities Avalara is a leading developer of indirect tax compliance SaaS software. When…
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