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Buyer personas are often viewed as a fictional profile of the ideal customer created through market and audience research.
But did you know that developing buyer personas using insights from real customers is not just a more powerful and accurate approach, but also one that empowers you with a deeper understanding of your audience?
By exploring the world of buyer personas built from the words of real and recent buyers, you can avoid speculation and gain access to a wealth of real, applicable information that can enhance your brand positioning and strategy.
In this article, you will not only learn what a modern buyer persona is and the five rings of buying insight, but also how to build a buyer persona based on real customer鈥檚 insights. You will also discover how to practically apply this information for your brand positioning strategy.
